As the economy recovers, boards, investors, and employees are all looking for CFOs to provide clarity and reassurance that their companies can respond quickly and effectively to market challenges and opportunities. To achieve results, experts advise CFOs to focus on product development, deploying technology to help automate processes, and creating a broader definition of their roles within organizations.
"CEOs and CFOs are often asking the question, 'What should the right operating model for finance be?' To what extent should finance limit itself to financial transactions, regulatory reporting and compliance? To what extent should it try to work as a true business partner and provide rest of the business with valuable analysis and insights into current performance and future opportunities? Should finance drive enterprise level controls and performance management? ... Who in the organization qualifies most to be the Chief Performance Officer? In all likelihood it is the CFO."- Kaushik Ghatak, Senior Director of Industry Strategy and Insight at Oracle
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