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Sustainability Matters

Sustainability Matters
Submitted by Group Admin on 13 November, 2008 - 18:00.

Sustainability Matters. Why—and how—business is widening its focus to consider the needs of all stakeholders

An Oracle White Paper

Companies of all sizes and across many industries have realized that traditional ways of measuring business performance do not account for the needs of all stakeholders. In order to ensure sustainability over the long term, management teams must do more than maximize shareholder profits. They must consider the needs of all stakeholders, including employees, customers, and community members.

There are three ways in which companies can embrace sustainability: through philanthropy, as part of a risk management strategy, or by integrating sustainable practices into the business model itself.

This white paper demonstrates how running a responsible business and high levels of performance do not have to work against each other. And it makes a case for why sustainability issues should simply be part of a company’s overall performance management practices.

It is not always easy to integrate sustainability initiatives in daily business processes. Challenges include dealing with increased transparency, measuring results in an efficient, systematic manner, incorporating sustainability into decision-making and business processes, maintaining momentum and simply determining who owns each piece of the sustainability footprint.

Yet, organizations can derive strategic advantage by embracing sustainability as part of the business. The benefits include cost savings by limiting waste and consumption of natural resources, new business opportunities through environmentally-friendly product innovations, enhanced brand value and reputation with customers and partners, better risk management, the ability to attract capital from “green” investors, and the opportunity to attract better staff by offering a great place to work.

To read the full White Paper click here


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