Oracle Positioned in Leading Analyst Firm's Leaders Quadrant for Master Data Management of Customer Data

Redwood Shores, Calif. - July 9, 2009

News Facts

Gartner's Magic Quadrant for Master Data Management of Customer Data positions Oracle Siebel Universal Customer Master in the Leaders Quadrant.(1)

The Gartner Magic Quadrant positions vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.

According to Gartner, "Vendors in the Leaders quadrant have strong results and delivery capabilities and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they're not always the best choice."

Oracle Master Data Management

Oracle Siebel UCM is Oracle's leading customer data application for Master Data Management (MDM). It enables organizations to manage the entire life-cycle of customer data by centralizing information from heterogeneous systems to create a single view of customer information that can be leveraged across all functional departments and analytical systems.

Supporting Quote

"The ability to create, maintain and leverage a single view of customer information across all lines of business is becoming a requirement for organizations to remain competitive," said Pascal Laik, vice president, Master Data Management Products, Oracle. "We believe Oracle's position in the Leaders Quadrant in Gartner's Magic Quadrant for Master Data Management of Customer Data highlights the importance Oracle places on MDM. This focus enables us to offer our customers a complete and innovative solution for managing customer data across heterogeneous environments that drives real business value."

Supporting Resources

Oracle Siebel Universal Customer Master

Oracle Master Data Management

In order to view the full report, compliments of Oracle, please follow this link: Gartner "Magic Quadrant for Master Data Management of Customer Data" by John Radcliffe, June 16, 2009

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor; product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner, Inc. "Magic Quadrant for Master Data Management of Customer Data" by John Radcliffe, June 16, 2009.

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